We were approached by Abbas Marketing to create an identity for an integrated marketing campaign and a podcast to sit alongside it. The podcast logo was designed with the initials of the presenter, Ayo Abbas. We researched the podcasting market and worked with her to create a branding approach that helped her to successfully launch her podcast, which peaked at number 5 in the UK marketing podcast charts.
Alongside the identities, we created supporting social assets for a Top Tips campaign which will be created into a ebook in the future.
We have recently completed a rebrand of the identity and name, moving away from an industry in crisis to more of a general marketing podcast that focusses on the ‘built environment’. We have kept colour and graphic elements from the original design, but have made it more personal by using imagery.